Privacy Policy
This policy explains how Northlake Analytics Studio collects, uses, and protects information. It also describes cookie categories and consent controls for analytics and advertising technologies.
- Effective Date
- January 15, 2026
- Last Updated
- January 15, 2026
- Notice of changes
- Homepage banner at least 14 days
This platform is intended for users in Canada. Users in the EEA and UK can still review GDPR related rights and consent information as described below.
Who we are and how to contact us
Northlake Analytics Studio operates this website as an informational analytics environment focused on digital infrastructure, data processing, and interface design patterns. If you have questions about privacy, data usage, or cookie settings, you can contact us using the details below.
- Business: Northlake Analytics Studio
- Address: 200 Bay Street, Suite 2800, Toronto, ON M5J 2J2, Canada
- Phone: +1 (416) 915-2034
- Email: [email protected]
SECTION 1: Cookie categories (three tiers)
Cookies are small text files stored on your device. We use cookies and related technologies to operate the site, understand how visitors use it, and support advertising measurement. We group cookies into exactly three categories. You can control non essential categories at any time by using the “Manage cookie preferences” button in the footer or on this page.
1. Essential cookies
Purpose: core site functionality, security, session management. Examples: session_id, csrf_token, cookie_consent_status. Consent required: NO, activated automatically. Retention: session duration or up to 12 months for preference storage.
2. Analytics cookies
Purpose: measuring traffic, user behavior, site performance. Tools: Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: YES, activated only after user accepts. Retention: up to 14 months.
3. Marketing / advertising cookies
Purpose: remarketing, personalized ad delivery, conversion tracking. Consent required: YES, activated only after user accepts. Retention: up to 540 days (Google Ads default).
SECTION 2: Marketing cookies disclosures
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
Opt out from personalized advertising
You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.
Cookie preference management: use the clearly visible “Manage cookie preferences” link in the website footer to open the cookie consent panel and accept or reject categories independently.
SECTION 3: Consent requirements
Our consent banner offers three options: Accept All, Reject Non Essential, and Manage Preferences. Analytics and marketing cookies are not activated until you choose to enable them. Your choice is stored in localStorage for 12 months.
Consent statement
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
EEA and UK users
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of consent: You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
SECTION 4: Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
- Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
- Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
SECTION 5: Lead Forms and Contact Requests
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
SECTION 6: Google Services and Advertising
This website uses the following Google services:
- Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
- Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
SECTION 7: Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
SECTION 8: Prohibited content self declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
SECTION 9: Landing page integrity statement
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
SECTION 10: Children's privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
SECTION 11: International data transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
SECTION 12: User rights (GDPR Articles 15 to 22)
If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion ('right to be forgotten')
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk
SECTION 13: What data we collect
Depending on how you use the site, we may collect the following categories of data:
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Form submission content
- Conversion events (form submits, calls, purchases)
SECTION 14: Legal basis for processing (GDPR Art. 6)
Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
Analytics data: consent (Art. 6.1.a)
Marketing and remarketing data: consent (Art. 6.1.a)
Security and fraud prevention: legitimate interest (Art. 6.1.f)
SECTION 15: Retention periods
We retain data for specific periods to support operations, respond to inquiries, and meet audit requirements for consent records. Retention periods may be extended where required by law.
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship plus 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
SECTION 16: Additional notes on integrity and scope
This site is an informational analytics environment. We do not use privacy dark patterns, forced consent, or content blocking banners. You can reject non essential cookies and still browse the core content.
If we introduce material changes to this policy, we will notify users via a homepage banner at least 14 days before the changes take effect. The updated policy will reflect a new “Last Updated” date in the policy metadata section above.
For questions or requests related to this Privacy Policy, contact us at [email protected].
Manage your cookie choices
You can accept or reject analytics and advertising cookies at any time.